Service / Lead Generation
Your sales team doesn't need more leads. They need more right leads.
OmniGross helps B2B businesses generate, qualify, and nurture high-intent leads using AI-powered lead generation and performance marketing. From the first ad click to the sales conversation, we build a connected system designed to keep your pipeline moving.
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Businesses Served
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Leads Generated
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Years Experience
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OmniGross
Premium digital presence built around the logo-led teal identity.
See How We Work
Our Work in Action
Explore our approach, strategies, and solutions through our work.
Lead Generation
Digital Marketing
Business Growth
Lead Generation
Digital Marketing
Business Growth
Is your business facing these lead generation problems?
Most B2B businesses run into the same handful of issues. If any of these sound familiar, you're not alone and each one has a system-level fix.
Volume isn't the problem. Quality, consistency, and follow-up are.
We're Getting Leads, But They're Not Good Leads.
Your sales team receives enquiries, but many aren't decision-makers, don't have the right requirements, or aren't ready to buy. The result your sales team wastes valuable time chasing low-intent prospects.
AI-Powered Targeting + Lead Qualification
We focus campaigns on the audiences most relevant to your business and introduce qualification into the lead journey.
Our Lead Flow Is Not Consistent.
Some weeks you get enquiries. Other weeks, nothing. Your sales pipeline becomes unpredictable.
A 360° Lead Generation System
Instead of depending on one campaign or one platform, we connect Google, Meta, LinkedIn, SEO, content, remarketing, landing pages, WhatsApp, and email to create multiple opportunities for prospects to enter your pipeline.
We're Spending on Ads, But We Don't Know What's Working.
You see clicks, impressions, and enquiries. But the real question is: which campaign is actually helping my business generate opportunities?
Performance Marketing With Measurable Tracking
We track the full journey campaign, spend, leads, qualified leads, CPL, conversion, and revenue so your marketing decisions are based on data, not assumptions.
Our Sales Team Gets Leads, But Follow-Up Is Weak.
A lead comes in. Nobody follows up immediately. The prospect moves to a competitor.
Lead Nurturing + CRM + Automation
We set up automated messaging, CRM workflows, and lead notifications so every lead is tracked and followed up on quickly.
Our Website Gets Traffic, But It Doesn't Generate Enough Enquiries.
You may be getting visitors, but not enough of them are taking action.
Conversion-Focused Landing Pages + CRO
We optimise the journey around one objective turning attention into action.
Your problem isn't always "more marketing." It's having the right system behind your marketing.
More traffic won't fix poor targeting. More leads won't fix poor qualification. More ad spend won't fix poor conversion. OmniGross connects the entire journey.
360° Lead Generation
One strategy. Every customer touchpoint.
We don't treat lead generation as simply running ads. We build a complete system around your customer's journey from first discovery to long-term retention.
01
Discover
Understand your market, audience, competitors and buying intent.
02
Attract
Reach potential buyers through the channels where they already spend their time.
03
Engage
Use relevant messaging, content and creatives to build interest.
04
Capture
Convert interest through landing pages, forms and lead capture systems.
05
Qualify
Identify which enquiries have genuine business potential.
06
Nurture
Keep prospects engaged through WhatsApp, email, remarketing and automation.
07
Convert
Move qualified prospects toward your sales team.
08
Retain
Continue building relationships and future opportunities.
From first click to sales opportunity OmniGross connects the journey.
Avg CPL drop
60%
vs manual targeting
Core Differentiator
Precision targeting with AI
Traditional agencies guess at audiences. We use AI to identify your exact buyer profile job title, industry, company size, online behaviour, and purchase intent signals then target them with surgical precision.
Lookalike Modeling
Build audiences modelled on your best existing customers
Behavioural Intent
Target users showing active buying signals for your category
Predictive Scoring
Score incoming leads by likelihood to convert before you call
Dynamic Refresh
Audiences updated weekly based on performance data
60%
Avg reduction in cost per lead with AI targeting
Every channel has a role
Every channel works toward the same goal. We don't put all your budget in one place multi-channel lead generation is more resilient, more scalable, and consistently outperforms single-channel strategies.
Search & Intent
Google Search Ads
Reach prospects actively searching for your products or services.
Social & Professional
Meta · Instagram · LinkedIn
Reach your target decision-makers and create demand.
Video
YouTube Ads
Build awareness, demonstrate expertise and bring prospects into your funnel.
Organic Growth
SEO + Content Marketing
Build long-term visibility and capture organic demand.
Re-Engagement
Remarketing
Reconnect with prospects who visited but didn't convert.
Nurturing
WhatsApp + Email Marketing
Continue the conversation after the first interaction.
Conversion & Automation
Landing Pages + CRM + CRO
Turn interest into trackable opportunities.
AI Intelligence
AI-Based Targeting
Use data and audience intelligence to improve targeting and campaign decisions.
Search & Social
Professional Networks
Remarketing & Nurture
Automation & CRM
The B2B Buyer Journey
B2B buyers rarely convert after one click
A typical B2B customer journey moves through several stages before a deal closes. OmniGross supports the entire journey — not just the first click.
From attention to conversion
The journey
Every step matters
See Your Ad
Visit Your Website
Research Your Business
Compare Competitors
Download / Enquire
Get Follow-Up
Talk to Sales
Become a Customer
See Your Ad
Visit Your Website
Research Your Business
Compare Competitors
Download / Enquire
Get Follow-Up
Talk to Sales
Become a Customer
The system behind the journey
Ad→Landing Page→Form→CRM→Qualification→WhatsApp / Email→Sales→Conversion
Every touchpoint is connected, tracked and designed to move prospects closer to a qualified sales conversation.
28%
Avg landing page conversion rate
Pages built to convert
You can have the best ads in the world and still fail if your landing page doesn't convert. We design, build, and A/B test landing pages that turn clicks into enquiries.
- Headline A/B testing (7-day cycles)
- Form length and field optimisation
- Trust signals: logos, testimonials, reviews
- Page speed under 1.5 seconds
- Mobile-first design and thumb-friendly CTAs
- WhatsApp and call CTA integration
Industry average: 4–8% we deliver significantly higher.
Landing Pages
28% conversion avg
Email Nurture
38% open rate
Organic SEO
Zero CPL compounding
WhatsApp Funnels
92% message open rate
Know where your marketing money is going
Performance marketing that connects spend to results
No vanity metrics. No confusing reports. We help you understand which campaigns are generating actual opportunities for your business.
Step 1
Ad Spend
Budget allocated across channels
Step 2
Clicks
Traffic driven to your site or landing page
Step 3
Leads
Visitors who submit a form or enquiry
Step 4
Qualified Leads
Enquiries that match your ideal customer profile
Step 5
Cost Per Lead
What each qualified opportunity actually costs
Step 6
Conversion Rate
Qualified leads that move to a sales conversation
Step 7
Revenue / ROAS
What your marketing spend actually returned
From initial spend to measurable business impact.
Know where your marketing money is going
Performance marketing that connects spend to results
No vanity metrics. No confusing reports. We help you understand which campaigns are generating actual opportunities for your business.
Step 1
Ad Spend
Budget allocated across channels
Step 2
Clicks
Traffic driven to your site or landing page
Step 3
Leads
Visitors who submit a form or enquiry
Step 4
Qualified Leads
Enquiries that match your ideal customer profile
Step 5
Cost Per Lead
What each qualified opportunity actually costs
Step 6
Conversion Rate
Qualified leads that move to a sales conversation
Step 7
Revenue / ROAS
What your marketing spend actually returned
From initial spend to measurable business impact.
From marketing challenges to measurable growth
MD Consultancy
LinkedIn + GoogleThe Problem
B2B consulting firm with zero digital lead generation all business came from referrals.
The OmniGross Solution
LinkedIn Lead Gen Forms targeting CXOs in target industries + Google Search for branded and category keywords.
The Result
Yuva Business
Facebook + EmailThe Problem
Growing startup ecosystem needing to attract founders and investors to events and programs.
The OmniGross Solution
Facebook lookalike audiences based on existing members + 5-email nurture sequence post-signup.
The Result
Shilam
Instagram + WhatsAppThe Problem
D2C brand spending heavily on ads with high CPL and low quality leads.
The OmniGross Solution
Click-to-WhatsApp Instagram ads with automated chatbot qualification before handoff to sales.
The Result
Built for B2B businesses that want more than just enquiries
Whatever stage you're at, the system adapts to your pipeline not the other way around.
For Small Businesses
Build a predictable pipeline without wasting limited marketing budgets.
For Growing Businesses
Create a scalable acquisition system that supports your sales team.
For Large Enterprises
Manage multi-channel campaigns with structured tracking and optimisation.
For B2B Companies
Reach decision-makers, generate relevant opportunities and help your sales team spend more time closing.
Ready to grow?
Turn your B2B marketing into a predictable growth system.
Let's build a strategy around your pipeline, goals, and growth stage.
Our Process
From problem to pipeline
A structured process designed to turn your marketing challenges into measurable and scalable growth.
Step 01
Audit
We understand your current marketing and identify what's holding your lead generation back.
Step 02
Strategy
We define your audience, channels, offer and conversion journey.
Step 03
Build
We set up campaigns, landing pages, tracking and lead systems.
Step 04
Launch
Campaigns go live with measurable conversion tracking.
Step 05
Optimize
We analyse performance and improve what matters.
Step 06
Scale
We focus more resources on strategies that are working.
Every step is built around measurable growth.
Every rupee tracked
You always know exactly where your leads are coming from and what each one cost. No hiding behind vanity metrics. No ambiguous reports.
- Monthly lead volume by channel
- Cost per lead by channel and campaign
- Lead quality score breakdown
- Revenue attribution (where available)
- Recommendations for next 30 days
Sample dashboard (illustrative)
Why B2B businesses choose OmniGross
A decade of hands-on lead generation experience, backed by AI targeting and a system built around your pipeline not a generic campaign template.
AI-Powered Targeting
Find and reach audiences more intelligently.
Better Lead Quality
Focus on relevant prospects not just high lead volume.
Faster Campaign Setup
Move from strategy to execution quickly.
360° Lead Generation
Connect acquisition, conversion, qualification and nurturing.
1,000+ Campaigns
Experience across diverse campaign environments.
10+ Years Experience
A decade of digital marketing experience.
100+
Businesses Served
1L+
Leads Generated
1,000+
Campaigns
10+
Years Experience
Google Partner · Meta Partner · Campaigns delivered pan-India
Heard directly from decision makers.
“OmniGross helped MD Consultancy strengthen our digital presence and generate better-quality leads. Their team understood our business needs, improved our online marketing strategy, and delivered consistent results. The entire experience has been professional and highly effective.”
Adv. M Dhawale
CEO, MD Consultancy
“Partnering with OmniGross has helped Madhavbaug Aundh create a stronger digital presence and connect with the right audience. Their focused approach to digital marketing has improved our online visibility and brought more meaningful enquiries. We appreciate their dedication, creativity, and consistent support.”
Dr. J Kshirsagar
MBBS · MD Cardiology, Madhavbaug Aundh
“Working with OmniGross has been a positive experience for LMDP. Their digital marketing efforts have helped us improve our online reach, engage with more students, and present our courses more effectively. Their team is creative, supportive, and committed to delivering quality work.”
Mr. A lokare
Principal, LMDP
“OmniGross has been a valuable digital marketing partner for Sohum Finance Planner Institute. Their strategic approach has helped us reach a wider audience, improve our online presence, and attract more relevant enquiries. We appreciate their creativity, professionalism, and consistent efforts toward our growth.”
Mr. R Sukare
Director, Sohum Institute
“OmniGross brought a fresh perspective to Aqua J1s digital marketing. Their focused campaigns helped us showcase our brand more effectively, connect with new customers, and build stronger visibility online. We value their creative ideas, quick communication, and commitment to helping our business grow.”
Mr. P Behera
Founder, Aqua J1
“OmniGross has helped Zenith strengthen its digital presence and connect with the right audience. Their strategic marketing approach has improved our online visibility and helped us attract more relevant enquiries. The team is professional, responsive, and committed to delivering consistent results.”
Mrs. M Sisodiya
Founder, Zenith
Lead generation questions answered
How long before I see first results?+
Most clients see their first leads within 7 days of campaign launch. Meaningful volume typically builds over 30-60 days as we optimise targeting and creative.
Is the ad spend included in the package price?+
No our fee covers strategy, management, and reporting. Ad spend goes directly to Google, LinkedIn, or Meta and is billed separately.
What makes your leads "AI-driven"?+
We use AI to build custom audiences based on your ICP, predict which users are most likely to convert, and automatically refresh targeting as performance data comes in. This reduces CPL significantly vs manual targeting.
Do you guarantee a specific number of leads?+
Larger, enterprise engagements can include a volume SLA in the contract. Smaller engagements work to target ranges, not guarantees lead volume depends on budget, market size, and seasonality.
Which industries do you get the best results in?+
We have strong track records in healthcare, education, real estate, professional services, and B2B consulting. Highly regulated industries like BFSI require additional compliance consideration.
Not sure why your lead generation isn't working?
Get a free lead generation audit from OmniGross. We'll identify opportunities across targeting, campaigns, landing pages, conversion journey, lead qualification, remarketing, and tracking & analytics.
Free audit. No obligation. Get a clearer view of your lead-generation opportunities.